College of Southern Idaho
The College of Southern Idaho was faced with negative enrollment numbers amidst the uncertainty of COVID-19 for the fall semester in mid-July 2019. The college was 25% below 2019 enrollment numbers.
A 4-week integrated marketing campaign including digital, public relations, targeted social, SEO and SEM was launched.
Post campaign fall enrollment exceeded 2019 numbers with a positive growth of 2% over 2019 while all other colleges in Idaho posted ﬂat or negative enrollment.