Case Study

SUN SOLAR

THE CHALLENGE

Sun Solar is a leading regional solar provider in the US. They sought to decrease their cost per lead while increasing their awareness.

THE APPROACH

The Facebook and Google Ads accounts were completely revamped with new targeting and creative. A unique funnel strategy was developed to increase awareness while also lowering the cost of leads.

THE WORK

THE RESULTS

On Google Ads, total leads were increased by 90%, cost per click decreased 79%, and impressions were increased 2,494% while ad spend decreased nearly 5%.

 

On Facebook ads, total leads were increased by 33%, lead cost decreased 33% per lead, and reach increase 47%, all while ad spend decreased by 12%

Sun Solar has since had then best sales year in the history of the company.