B2B vs B2C Marketing: What Sets Them Apart?

When it comes to B2C marketing, many of us can relate to a buyer’s journey because most of us are buyers of consumable goods. However, most of us are not tasked with buying a software package for our employer that costs thousands of dollars. Understanding the nuances between B2C (Business-to-Consumer) and B2B (Business-to-Business) marketing is […]

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